iPhone Games

Sessions | Speakers

The iPhone Games Track will highlight the best of iPhone development, with technical and design techniques as well as postmortems and case studies of business and marketing strategies behind successful iPhone game companies. Learn best practices from industry trailblazers at Backflip Studios, IUGO, and others.

Featured Sessions

• One Year in the App Store: A Case Study of Backflip Studios
  Speaker: Julian Farrior (CEO / Founder, Backflip Studios)
  
  Popular independent developer Backflip Studios has had early success in the app store with 6 of 9 products ranking in the top 5 overall, 26,000,000 downloads and over $3,000,000 in sales. Join, Julian Farrior, Backflip's CEO for a discussion and quantitative analysis of their first year in operation. Focus will be on marketing wins/flops, distribution opportunities, sales catalysts and key takeaways. Read More.
  
  
• A Tale of 14 Apps: IUGO's App Store Journey
  Speaker: Sarah Thomson (Director of Business Development, IUGO Mobile Entertainment)
  
  IUGO Mobile Entertainment, one of the leading independent mobile developers delves behind the scenes to reveal their successes and failures on the App Store. IUGO’s Director of Business Development, Sarah Thomson, shares details on which of their 14 titles have been hits and which underperformed. Through thoughtful and compelling analysis Sarah discusses why some titles excelled while others failed; which were a surprise and how some were a disappointment. Read More.
  
  

View all conference sessions here.